As Phase 1 of a larger web initiative, Enmax wanted to re-design their gateway page and create a self-contained microsite to promote, sell and service their EasyMax energy program. The gateway page was re-positioned with the end consumer in mind, and the EasyMax microsite offered a guided online sign-up process, video tutorials, pricing comparisons, energy consumption calculators, and more.
NOTE: Since the initial launch of these sites, scope, direction, and content have changed repeatedly and dramatically. The current site has been altered numerous times by Enmax and is no longer representative of the original project goals or production values.
Roles: Art direction, design, development, strategy, production coordination
Released: Spring 2007