A Step Above
- Role Identity, Brand Strategy, Print & Digital Design and Copywriting, UX, Web Development
In the often homogeneous, but aggressively competitive world of industrial stair and access systems, Timberwolf wanted to stand out amongst the pack. The company was broadening its geographic market reach, and in need of a brand overhaul, suite of collateral and marketing materials, and online presence that complemented the quality and innovation of their products.
A stylized combination mark and bold color palette, reflecting brand pillars of strength, durability and innovation, were eventually selected. With limited existing visual assets to work with (and a product photo shoot not on the table) creativity was required when it came to designing the website — which makes shrewd use of content blocking, colour and typography.
