Interactive Design, Development and Strategy
Hello. My name is Will Clark and this is my personal portfolio. With over 10 years experience in interactive design, development and strategy, I dedicate my time to producing professional, innovative and creative solutions for a multitude of clients.
I specialize in web, user interface and multimedia design. But with a background that includes brand development, print design, advertising and application development, my true forté lies in the breadth of my experience: conceiving and delivering comprehensive, integrated and results-oriented online strategy.
Feedback
This site represents somewhat of a personal experiment in user interface design, and has not yet been tested against all browsers and platforms.
Your comments on layout, usability, and any bugs would be greatly appreciated. The Internet is, after all, a medium of engagement.
And yes, this is my transparent attempt to 'engage' you.
Design
During the course of my career, I have worked on virtually every type of design project imaginable. From simple logos to full-scale branding exercises; one-up print ads to cross-media advertising campaigns; small HTML websites to robust online applications. In every case, my approach is the same: edit, edit, edit (if it's not improving the design, it's likely detracting from it), and sweat the details (the difference between good and great is usually in the smallest of details).
Development
I have extensive coding and database development experience, including HTML, ASP, PHP, XML, and SQL. With the technical background to assess virtually any size project, I can recommend and implement the most suitable tactical approach. I am not, however, a programming guru. I know enough to handle most small to mid-size projects myself, and when to call in the big guns. More importantly, I know how to recognize the big guns and where to find them.
Strategy
My greatest strength is my expertise across all areas of design, marketing, advertising, and development. This broad skill set has provided me with the insight to recognize opportunities, anticipate technical and logistical roadblocks, and propose and execute only the most creative, effective and practical interactive marketing solutions.
